Beautycounter swaps and what you can use instead

Since Beautycounter made its announcement yesterday, we’re not quite sure when they’ll be back in action. I’m grateful for the experience but am parting ways with the company and looking forward to the next adventures. 

Hi friends!

I hope you’re having an amazing day so far! This week has been a wild one. We all had to re-audition for next year’s symphony season (got my spot but was super nervous!), it’s photo week at dance, Mother’s Day tea at school (one of my favorite events for the year), a charity event with Liv, and the usual dance/basketball/homework scramble, in between client calls and some other exciting things (one will be annouced tomorrow!).

So I’ve been running around like a chicken, and in between everything, Beautycounter dropped a bomb yesterday.

Here’s a copy of the email that I sent to my clients:

I hope that you’re having a wonderful week. Just wanted to pop in with a quick note and update about Beautycounter. I shared more on IG stories a couple of weeks ago, but our founder, Gregg Renfrew, bought the company back from the investment group Carlyle. They didn’t seem to align with Beautycounter’s mission, and the company had been in a bit of a rough spot for the past couple of years.

I took a step back to watch and see what was going to happen, and was really excited to hear that Gregg was back at the forefront of the company. We launched the fragrance line – I loooooved it!! – and it felt like momentum was building.

Needless to say, I was surprised to hear the news that the website was going down in April with the transfer of the business. It didn’t seem like a good sign to me, but I remained cautiously optimistic. They’ve encountered some hurdles along the way that have delayed the re-opening of the website. They originally stated it would be up May 1, but it wasn’t ready to go. The latest news today is that they think that it will be back in Q4… just in time for the holidays.

I’ve been a huge fan of Beautycounter and their mission for many years. I originally joined 9 years ago – when P was a tiny baby. I think that clean beauty and skincare should be accessible to everyone, and I’m really proud of the products I’ve shared and the legislation they’ve passed for safer beauty. I’m grateful for the incredible women who have been on my team — at one point there were over 100 of us! It was genuinely a “women supporting other women” vibe and I am here.for.that.

I’m also beyond thankful to all of YOU. Thank you for trusting me with skincare recommendations, for enjoying these amazing products, and for directly helping to support our family. For many years, BC was a significant part of my income, and I feel grateful every day for my *jobs* and the ability to connect with all my virtual BFFs online 🙂

I can recognize that things have changed with the company, and that it’s time to move on. I’ve expanded my clean skincare and beauty horizons over the past couple of years, and will continue to share all of my faves + new tips and strategies I’ve learned. The latest line that I’m loving is called Oliveda, and I decided to partner with them as an affiliate to share my fave products. If you’re looking for something new to try, my link is here! The serums are amaaaazing and I’ve also fallen in love with their shower gel and honey enzyme face mask. If you’d like to try it – especially since the BC website has been down for weeks now – hit reply and I’d love to help with some starter recs.

More of my favorite skincare recs are in this post.

Thank you again for supporting BC and I hope you have a wonderful week.

xoxo

Gina

Beautycounter swaps and what you can use instead

I’ve always shared a variety of brands and things I love here on the blog, so in today’s post, I thought I’d share some Beautycounter swaps and what you can use instead. It’s also worth mentioning that you can purchase Beautycounter products at Ulta through July (…so they say), so if you live near an Ulta and want to stock up, I’d do that!

Cleanse:

Fresh cleanser

This gentle antioxidant cleanser

Prep:

Activating facial toner

One of my all-time favorite toners

Moisturize:

Supreme cream —> this thick and lovely moisturizer

All Bright C serum —> This Vitamin C serum or this Corrective Vegan Hyalauronic Acid serum

Corrective midnight elixir

Corrective eye cream

Rose face oil serum

This gel moisturizer

This firming serum (use code FITNESSISTA)

Protect:

This is my favorite daily SPF

I also use and love this tinted moisturizer with SPF

Shower gel and lotion:

Antiaging body cream

My favorite shower gel

Masks + peels:

Overnight peel ——> try this midnight serum or this peel

Charcoal mask ——> olive matcha mask or this honey enzyme mask

This amazing red light face mask (code is FITNESSISTA15)

You can also use this handy tool that will help you create a regimen for your skin and needs. Some of the products are sold out but they will be restocking starting next week, so I’d make a list so you’re ready to go!

I’ll send an email to my safe skincare email list when everything is restocked, too.

Thank you so much to those of you who have supported Beautycounter, this little blog, and our family. I’m grateful for you and always looking forward to the next adventure.

xo

Gina

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